It started back in 1996, with 300 pairs of Levi’s and a shop called Blues.
We spent a decade building one of the best multi-brand stores in America.
In 2008, we set up shop online and started making friends around the world.
In 2015 we opened our first-ever-second store in Tokyo, and quickly followed that with another shop in Kumamoto.
This year we set up our first-ever-second-studio in downtown Los Angeles.
Twenty years feels good. Here’s what it looked like...
It’s been a hell of a ride.